Journal

Founded in December 2014, the South-Korean brand ADER (short for “Aesthetic Drawing people togethER) has since gathered a huge following of loyal devotees from all over the world.

Working together as a collective, the ADER crew is composed of people, with and without a background in fashion, who share a common vision of contemporary fashion. At ADER, every piece breaks away from the concept of gender and its proportions are revisited to create something that is unique, easy and fun.  

“Easy” and “fun” are indeed two words that are essential to the ADER DNA. But the brand goes beyond that and appears as a spot-on response to youth culture and the current Instagram generation who loves their oversized and colourful pieces that are instantly identifiable.

Despite having a following of more than 500,000 people on Instagram, the ADER team usually shies away from the press and remains very elusive. In this rare interview, we talk about gender, social media and what inspires their work. 

Words by Matthieu da Rocha

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Daniel W. Fletcher is one of British fashion’s new leading faces. A Central Saint Martins graduate, he worked at Lanvin under Lucas Ossendrijver and with Kim Jones at Louis Vuitton, before launching his namesake label in 2015.

Now a key player of London's fashion scene, Fletcher catches your attention with his contemporary take on British menswear. And he is not just a cool kid. Indeed, the 26-year-old designer is not afraid to use fashion to voice his political views. His “Anti-Brexit” Spring 2017 collection made headlines and was regarded as one of London fashion week’s highlights.

To celebrate the launch of his collection in exclusivity at TOM GREYHOUND in Paris, we discuss the future of menswear, the importance of politics and music.

Words by Matthieu da Rocha

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Finland has always been at the heart of Tuomas Merikoski’s work for AALTO. After leaving his home country almost two decades ago, he founded AALTO in 2014 inspired by Finnish youth culture. In just three years and having been a finalist for the LVMH prize and the ANDAM prize, Merikoski has become part of Paris’s “nouvelle garde” and each season gives us his vision of a sophisticated and urban woman. Here we discuss the relationship with his homeland and how it influences in his work.

Words by Matthieu da Rocha

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