Founded in December 2014, the South-Korean brand ADER (short for “Aesthetic Drawing people togethER) has since gathered a huge following of loyal devotees from all over the world.
Working together as a collective, the ADER crew is composed of people, with and without a background in fashion, who share a common vision of contemporary fashion. At ADER, every piece breaks away from the concept of gender and its proportions are revisited to create something that is unique, easy and fun.
“Easy” and “fun” are indeed two words that are essential to the ADER DNA. But the brand goes beyond that and appears as a spot-on response to youth culture and the current Instagram generation who loves their oversized and colourful pieces that are instantly identifiable.
Despite having a following of more than 500,000 people on Instagram, the ADER team usually shies away from the press and remains very elusive. In this rare interview, we talk about gender, social media and what inspires their work.
Words by Matthieu da Rocha