Fashion Week has finally arrived to Paris!

Such a pleasure getting back to normal fashion days, newly re-connect with people we've missed and to attend the runways supporting designers that came to the capital with their physical shows. 


First stop, Rokh.


Arrived at Petit Palais, built in 1900 for Exposition Universielle, is now houses the City of Paris Museum of Fine Arts. 



Rokh's SS22 collection named "White Rabbit" and this is how creative director Rok Hwang describes this pursuit:

"By mixing many random details and ideas - the name of this collection points without any connection - and only loosely following the guidelines of womenswear. It feels a bit like chasing Lewis Carroll's White Rabbit down the rabbit hole, not knowing where it will lead us".



Glamorous '90s evening gown, classic workmans's jackets, raw-seamed skirts -  Rokh's collection makes us see the parallels running between timeless utility wear and the perpetual glamour of the evening dress.


Rokh Spring 2022 Ready-to-Wear 'White Rabbit' at Petit Palais 


 Second stop, Heliot Emil 's Private Screening of SS22 Show Collection.


Raw concrete walls, metallic details, bricked DJ booth, customized cocktails - it was all about the atmosphere and place that perfectly reflected Heliot Emil's universe.



Victor and Julius Juul, brothers and co-founders of Heliot Emil


Titled “Permanent Metamorphosis,” the new collection remains true to the brand’s exploration of form and function: it showcases tailored garments, cropped tops, oversized knitwear, leather bags and shoes.




Street-focused offerings feature garments constructed from nylon, leather, cotton and the brand’s well-performed silver metal liquid fabric.




Brothers are coming back to Paris with new projects shortly, including the pop-up installation at Tom Greyhound Paris. And maybe some signature drinks too :) 


 And our final stop, Lacoste



The show has took the place at Palais de Tokyo's esplanade which Lacoste's team has brilliantly transformed into a huge tennis court covered with white curtain.



After almost two years of show absence, Lacoste newly re-connects fashion with sport and culture.

"The show brings together codes from diverse sports and communities to create new uniforms and identities.” says Louise Trotter, Lacoste's creative director.

Our attention has been focused on shoe details, briethable matters, athletic socks and of course, tennis skirts. This season Lacoste feels more mature, updating the codes of the new era.


Louise Trotter, the creative director of Lacoste



Image credits: Renata Negroni

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